The optional Rating Import module allows business units to understand the popularity of aired content. By importing viewer approval ratings data into Observer, users can easily view multiple channels of content with a synchronized ratings graph. Side-by-side comparison of assets or competitor offerings is facilitated by one unified interface. Research groups enjoy viewer approval ratings displayed in synchronization with video, from the same screen, providing insights into your competition and market. Navigate to points of interest by clicking on one of several supported chart types, including demographic breakdowns, and gain a better understanding of the content's effectiveness.