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Content Matching Brochure

Observer Modules Brochure

Content Matching

Advertising agencies, Government Organizations, and Media Companies are continuously challenged with keeping tabs on their competitors, brands and exclusive content. The Content Matching Module (CMM) from Volicon is for organizations that need to measure or be notified automatically when certain A/V assets (i.e. keyword or slogan) are broadcast either live or from a previously recorded session for immediate advertising analytics. Fully integrated with the Observer content monitoring platform, the CMM can be set up and operate either as a standalone system or be integrated into other systems.

content matching architecture Content Matching Screenshot

By providing a fully-integrated, automated method to monitor for assets broadcast over television or radio, the CMM empowers the operator with a new class of intuitive, web-based tracking tools for monitoring brands, competitors, and licensing usage 24x7.

Key Benefits

  • Eliminates manual review and errors
  • Ensures integrity of exclusive content
  • Instant video proof of advertising for email distribution
  • Automates monitoring of competitors
  • Fully integrated with Observer solution
  • Audio or audio/visual content identification
  • Audio content stamp of audio and A/V assets
  • Live and archived content detection
  • SD or HD content – SDI, HD SDI or analog
  • Stamping of imported or archived clips
  • Matched clip export
  • SNMP, SMS and email alerting
  • Summary Reporting
  • Web interface for remote management
  • Observer system for A/V ingest and archival
  • Content matching HW Server
  • Observer central server optional

Common Use Cases:

  • Monitor competitive networks
  • Monitor competitive brands
  • Manage content licensing and infringement
  • Monitor regulated advertising
  • Monitor and be alerted of keywords
  • Backlog search of ad keywords aired during set date/time criteria