Major Middle East Broadcaster Rotana Audio Visual Chooses Volicon Observer®
Digital Content Monitoring and Logging Solution Enhances Quality Assurance, Advertising Verification, Competitive Analysis, and Copyright Protection
BURLINGTON, Mass. — May 19, 2009 — Volicon today announced that Rotana Audio Visual, one of the largest broadcasters in the Middle East, has installed the Volicon Observer® for around-the-clock digital monitoring and logging of Rotana’s 12 television channels. The Observer provides a reliable and comprehensive method for Rotana Audio Visual to record aired content and access it from any of five locations, to help validate signal integrity, perform competitive analysis, and ensure copyright protection.
Installed in Rotana’s monitoring center in Cairo, Egypt, the Observer replaces a manual monitoring system using videotapes and DVDs. The Observer replaces the inefficiencies and costs of the tape-based system with an all-digital solution that automatically captures all aired content, and then makes it instantly available via the Web for easy search and retrieval.
By providing a continuous log of aired content from all 12 channels, the Observer provides a comprehensive means for Rotana operators to identify and troubleshoot transmission errors. From any of Rotana’s locations in Riyadh, Jeddah, Beirut, Dubai, or Cairo, operators can search for and retrieve a segment quickly and easily, and then share a clip of the video with any requesting party. By this method, Rotana is also able to provide verification to advertisers that commercials ran as contracted and on schedule.
Since the Observer enables Rotana to record competitors’ broadcasts in addition to its own, an operator can perform a side-by-side comparison of a Rotana channel and a competing network. From a single, unified interface on a desktop PC, the operator can see viewer approval ratings in sync with the real-time video for both channels to obtain valuable insights into the viewing patterns of each audience. Such data is enabling the Rotana research department to develop and shape programming in a way that increases viewer share.
As one of the Middle East’s largest content owners, Rotana Audio Visual has also turned to the Observer as a means of tracking its copyrighted content that is being aired illegally on other channels. By automating the process as much as possible, the Observer enables Rotana to be more proactive in pursuing copyright violations and protecting its intellectual property.
“With the rapid expansion of our business, we knew we needed a more efficient means of logging and accessing our aired content as well as that of other networks,” said Daneh Abuahmad, IT executive manager for Rotana Audio Visual. “The Observer will be an ideal solution for Rotana, because it will give more effective and efficient results by eliminating the time and resource consuming manual process. We hope to get powerful results that utilize our resources in the most efficient manner possible.”
More information about Observer and other Volicon products is available at http://www.volicon.com.
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About Rotana Audio Visual
Owned by the HRH Prince Al-Waleed Bin Talal, Rotana Audio Visual is one of the largest media companies in the Middle East, with activities including audio and video production and distribution, licensing, and television and radio broadcasting. The Rotana television network was launched in 2003. Its portfolio of channels includes Rotana Musica, Rotana Zaman, Rotana Clip, Rotana Tarab, Rotana Cinema, Rotana Khaleejiyah, Aghani, Alresalah, LBC, Nagham, Fox Series, and Fox Movies. Rotana Audio Visual is also one of Saudi Arabia’s largest recording labels, with more than 100 artists under contract. In addition, Rotana has a library of more than 2,000 movie titles, making it one of the largest private owners of Arabic movies, as of 2007. The group owns the largest Arabic musical library in the world and supplies Arabic satellite channels with content. For more information, visit http://www.rotana.net.
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