Broadcast Market

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broadcast monitoring

Repurposing Content With Ease: FOX News Channel

Broadcasters can leverage the Observer’s digital video archive to ease the transition of content to the Web and other outlets, and to monetize valuable content to build new revenue streams. Using the Producer module, operators can quickly extract broadcast content for direct sale to local government, institutions, corporations, and private individuals. The Observer makes it easy to transcode and provide content for the growing mobile market without wasting personnel and resources on digitizing requested content from tape.

FOX News Channel adopted the Observer for logging and monitoring purposes; however, the FOXNews.com staff quickly discovered many additional benefits. Instead of requesting content from the broadcast group, FOXNews.com can now quickly search, retrieve, clip and publish media directly from the Observer at the lowest possible cost. Using the Observer, the company has tripled the number of clips it creates and posts on FOXNews.com on a daily basis.


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