Volicon Observer Provides Video Content Repurposing Engine for Communications Corporation of AmericaStation Group Embraces State-of-the-Art Video Logging and Recording System for Streamlined Content Access and Publishing to Station Web Sites
BURLINGTON, Mass. — Dec. 1, 2009 — Volicon today announced that the Communications Corporation of America (CCA), a station group that operates 20 television stations in Texas and Louisiana, has adopted the Volicon Observer® digital video monitoring and recording system. In a unique application of the Observer’s advanced video logging technology, CCA has implemented the system as a powerful yet easy-to-use solution for reporters to repurpose aired news content and post it to CCA affiliates’ Web sites.
Headquartered in Lafayette, La., the CCA stations were previously using an Internet-based solution for recording aired video and posting it to station Web sites for on-demand viewing. However, this system did not provide the levels of quality, flexibility, and ease of use that CCA felt it could obtain with an in-house solution.
“With the Observer, we’ve been able to bring this critical function in-house with a broader range of options for repurposing TV footage to the Web,” said Chris Brantley, Internet development manager for KETK, CCA’s Tyler, Texas-based NBC affiliate. “The system is easy for our reporters to use and extremely easy to deploy; in fact, in very little time we were able to develop a custom solution that publishes Web content directly from the Observer’s video server.”
To date, Observer systems have been deployed at KETK as well as CCA stations WGMB in Baton Rouge, La; KVEO in Brownsville, Texas; and KTSM in El Paso, Texas. The Tyler and Baton Rouge studios produce and format content for broadcast by other CCA stations, as well as specific programs for the Web only. Since each Observer automatically records every production feed for these programs, reporters and other non-technical users can log onto the system from any desktop computer prior to a broadcast and quickly access specific video clips for encoding and posting to the station‟s Web server. As the newscast goes live, viewers who miss a certain segment of the news can access the clip on demand from the Web site just minutes after the broadcast.
“We run a tight operation with the minimum of reporters, producers, and camera operators, so everything has to be done on the fly as easily and quickly as possible. The Observer makes all produced content instantly accessible, with a much simpler and user-friendly workflow than our previous process,” said Brantley. “Also, the Observer is a much more cost-effective solution than any other alternative — and its ability to ‘play nice’ and work seamlessly with other custom solutions has been a huge benefit.”
“CCA’s novel use of the Observer to repurpose news segments for the Web demonstrates just how versatile the system can be,” said Julius Perl, vice president of marketing, Volicon. “While most of our broadcasting clients have more traditional uses for the Observer such as advertising verification or competitive analysis, CCA has shown that it has great value for any type of application that requires continuous video recording and instant access.”
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About Communications Corporation of America
Communications Corporation of America (CCA) is a leading medium-market broadcast and media company in the United States. CCA operates twenty-three television stations, including affiliates of FOX, NBC, CBS, CW, MYNetwork, and EstrellaTV, in twelve markets throughout Louisiana, Texas, and Indiana. CCA has established itself as the premier multimedia company in the country. Providing clients with television, Internet, event promotion, print, and additional emerging marketing and communications platforms, CCA offers clients stronger business-building value through these multimedia platforms. CCA is headquartered in Lafayette, La.
About Volicon
Volicon is the broadcast and cable industry‟s most efficient, reliable, and cost-effective automated multichannel video content logging and monitoring system for compliance, media analysis, content repurposing, and quality of service. Its Observer® real-time, digital video monitoring and logging solutions are based on Volicon‟s patent-pending Video Monitoring Architecture (VMA). VMA is comprised of a multichannel video streaming engine, interactive search, content analytics, and service monitoring and alarming capabilities. Volicon products and services meet the demanding requirements of broadcasters, cable and IPTV service providers, and enterprise and government organizations looking to improve broadcast product quality, enhance video management, and lower costs. More information is available at http://www.volicon.com.
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