Volicon Names Andrew Sachs Senior Director of Marketing for Cable/IPTV MarketsSachs Will Apply Solid Experience in Cable/IPTV Arena to Expand Market for Volicon Observer® and Observer RPM® Signal Quality Analysis System
BURLINGTON, Mass. — Jan. 6, 2009 — Volicon today announced the appointment of Andrew B. Sachs as senior director of marketing for the cable, IPTV, and mobile video operator industry. In his new role, Sachs will be responsible for developing the market for Volicon’s Observer® and Observer RPM® solutions, which enable video operators to automatically evaluate the quality of their broadcasts, VOD and interactive services, and advertising offerings at headends and remote locations.
Sachs has more than 18 years of experience in test and measurement solutions. Since 2005, he has served as service assurance solution owner in JDSU, where he was responsible for development and go-to-market strategies for the company’s IPTV/digital video monitoring solutions for IPTV and cable operators in APAC, EMEA, and the Americas. Other previous positions include director of workflow solutions and marketing for Acterna/JDSU, where he led the commercial launch of a hybrid portable OSS solution for field operations, and director of engineering in the network services division of Telecommunication Techniques Corporation (TTC). Sachs holds a bachelor’s degree in electrical engineering from the Stevens Institute of Technology and an MBA from the University of Maryland at College Park.
“It was an easy decision for me to join Volicon. The company has all the key ingredients for success, including an A+ management team, solid product and technology leadership, and a well-established customer base in the broadcasting industry,” said Sachs. “I believe there is tremendous potential for Volicon’s solutions in the video operator industry because the Observer RPM is the only solution that can provide assurance of broadcasts, VOD and interactive services, and advertising offerings where the viewer experiences them: at the set-top box. I’m looking forward to helping develop that potential even further.”
“In the content delivery world, there is a tremendous push in the industry for video quality, interactive content, and targeted advertising. The evolution of assurance to the edge is only natural. We believe the Observer RPM is well positioned to offer these companies a true competitive advantage,” said Julius Perl, vice president of marketing at Volicon. “Andrew brings precisely the mix of skills and experience that we need to unlock our true potential in this market area, and we are excited to have him aboard.”
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