Volicon Expands Marketing Outreach to Global Broadcasting CustomersAppoints Michael Asebrook as Senior Marketing Product Manager to Build Brand and Grow New Opportunities in the Broadcast Industry
BURLINGTON, Mass. — Sept. 29, 2009 — In a move that will enable Volicon to expand into new vertical areas in the broadcast industry, as well as build its traditional customer base worldwide, the company has hired Michael Asebrook as senior marketing product manager. In his new role, Asebrook will be responsible for strengthening the Volicon Observer® brand in the broadcast segment and uncovering new opportunities for Volicon’s state-of-the-art digital video archiving and streaming solutions.
“Volicon is a rising star in the broadcast video monitoring field, and it’s exciting to join a company with such strong growth potential,” Asebrook said. “As the economy recovers and broadcasters continue to adapt to new technical realities, the opportunities for a solution of the caliber of the Volicon Observer are unlimited. Volicon has many strengths on its side: solid management expertise, architectural excellence, and an impressive customer base. I’m looking forward to helping take the company to the next level in market leadership.”
Over a 15-year career, Asebrook has served in product leadership roles in both Boston and Silicon Valley. Prior to joining Volicon, Asebrook was technical product manager for Monster Worldwide and Avid® Technology. At Avid, Asebrook was product manager for Avid Interplay®, the company’s enterprise broadcast digital asset management system, and also managed a range of digital nonlinear video editing software products, including Avid Liquid®, Xpress Pro, and Studio Toolkit. Prior to Avid, he worked in various positions at Pinnacle Systems, where his roles included product management for the TARGA 3000 nonlinear editing suite. Asebrook holds a B.A. in communications from the University of Massachusetts at Amherst and an M.B.A. from the University of Massachusetts at Lowell.
At Volicon, Asebrook will be responsible for product marketing and product management of the Volicon Observer in the broadcast space, which includes outbound marketing activities (demos, events, public relations, etc.), as well as inbound product management including product design and pricing.
“We are thrilled that someone of Mike’s level of expertise in product marketing and management is joining our team,” said Julius Perl, vice president of marketing, Volicon. “Mike has just the right mix of skills and experience to help us expand our presence for traditional applications of the Observer, such as advertising verification, compliance, and quality assurance, as well as build new opportunities in such verticals as media asset management, video sharing, content repurposing, and video analytics.”
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About Volicon
Volicon is the broadcast and cable industry’s most efficient, reliable, and cost-effective automated multi-channel video content logging and monitoring system for compliance, media analysis, content repurposing, and quality of service. Its Observer® real-time digital video monitoring and logging solutions are based on Volicon’s patent-pending Video Monitoring Architecture (VMA). VMA is comprised of a multi-channel video streaming engine, interactive search, content analytics, and service monitoring and alarming capabilities. Volicon products and services meet the demanding requirements of broadcasters, cable and IPTV service providers, and enterprise and government organizations looking to improve broadcast product quality, enhance video management, and lower costs. For more information, visit http://www.volicon.com.
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