IFE Chooses Volicon Observer® to Monitor Over 2,300 TV and Radio StationsObserver Digital Video Logging and Monitoring Systems to Track and Monitor Campaign Advertising Throughout Mexico
BURLINGTON, Mass. — Sept. 11, 2009 — Volicon today announced that the Federal Electoral Institute (Instituto Federal Electoral or IFE) has purchased the Volicon Observer® digital video content monitoring and logging system for use in IFE offices throughout Mexico. The installation, which has received an award for “best alignment of technology to the business” from CIO Mexico magazine, enables IFE to monitor compliance with federal regulations concerning political advertising.
At IFE, the Observer-based installation acts as a media monitoring tool to ensure that political candidates comply with recently enacted Mexican election laws.
“The Observer is well-known in the industry for its reliability and technical excellence, and its superior performance in field tests gave our clients at IFE the confidence they needed to proceed with such a large-scale project,” said Jorge Castañeda, president at Excelencia en Communicaciones, the Volicon dealer and systems integrator that supplied the solution.
The 219 Volicon Observer systems will be monitoring a total of 2,376 television and radio stations. The Observer systems are equipped with Volicon’s Content Matching Module, which detects a segment’s unique audio stamp to enable operators to flag and access a specific advertisement when it appears in a broadcast.
Whenever the commercial appears, the Observer automatically issues a “content matched” alert with a link that gives the operator immediate access to the video clip in which the segment occurred. Custom software developed by Excelencia en Communicaciones generates reports that detail when each commercial runs, how often, and on which stations. Operators are able to view the reports, as well as the flagged video clips, from any computer in the network via the Observer’s browser interface.
“We’re excited that the Observer will play such an important media monitoring role throughout Mexico,” said Eli Warsawski, president and CEO of Volicon. “The fact that the Observer won out in an international bidding process, with bids from numerous global organizations, is a huge endorsement of Volicon’s ability to meet very complex requirements.”
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About IFE:
The Instituto Federal Electoral (IFE) is an autonomous public agency responsible for organizing federal elections in Mexico; specifically, the election of the President of Mexico and the members of the Lower and Upper Chambers that constitute the Congress of the Union. The IFE was formally established on October 11, 1990 based on a series of constitutional reforms approved in 1989, and the issuing of new electoral legislation in August 1990 (the Federal Code of Electoral Institutions and Procedures, currently in force). For more information, visit http://www.ife.org.mx.
About Volicon:
Volicon develops and markets turnkey digital video archiving and streaming solutions, including the award-winning Observer® multichannel video monitoring and logging system, for the television broadcast and telecommunications industries, cable programmers, cable MSOs, and corporate and government markets. Volicon’s proprietary video processing system, comprised of a video encoder and streaming engine, gives a large number of users simultaneous access to multiple channels of video content over a network. More information is available at http://www.volicon.com.
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